Implementing strategies at the exact time when customers are digging for products and services online is the best yet cost-effective way to increase your ROI. To understand those strategies, you need a Digital Marketing Strategist who can review your business profile and execute necessary actions to elevate your online presence.
Thus, you can reach your target audience, increase revenue, and boost sales.
With the global digital marketing market expected to grow significantly, reaching an estimated USD 1310 Billion by 2033, now is the time to invest in digital marketing solutions.
You need quality products or services, but you also need people to know about your offering online, as the market is much wider now than before.
Hence, we will enlighten you with the top 9 Digital marketing strategist strategies to help you attract more customers and a roadmap that outlines what benchmarks they need to hit and when in the long term.
Top 9 Digital Marketing Strategies- Digital Marketing Strategist's Guide To Maximize ROI
Below is the list of the top 9 marketing strategies that you, a business or individual, should know about before going Digital:
📌SEO- Your Key To Organic Traffic
Want to know the Fastest way to reach your target audience? SEO is your answer. Search engine optimization is one of the major digital marketing strategies that helps websites index higher in search results, which can acquire more organic traffic and visibility.
SEO works by optimizing a website's content and technical setup so that search engines like Google can understand and index it.
You must have seen those pages listed at the top while doing your online search. With SEO, you can rank your online page on a search engine results page, so there is a high chance that people will see it and click through to the site.
Statistics suggest that the top organic result is 10 times more likely to get a click than the 10th result, and the top three results get more than half of all clicks.
Besides, SEO differs from paid search ads because it's an earned media tactic, so businesses or Digital Marketing Strategists don't have to pay Google for clicks on their organic listing. However, it can take longer to see results from SEO than paid search ads, usually around six to 12 months.
Digital Marketing strategists can also help businesses produce quality content based on performance and user-centric rather than investing time and money into content that won't perform well.
Some SEO Strategies Include:
1. Local SEO:
For small firms or companies that operate in a specific area, local SEO can also be an important part of an SEO strategy to help them get found by people in their area. For instance, you can hire a software house in Karachi that can help with your business SEO so the people in the district can easily find your products.
2. Technical SEO:
Make sure your online platform is optimized for search engines and delivers a good user experience to drive traffic and conversions.
3. Keyword Research:
Use tools like Semrush, Google Keyword Planner, and more to understand what terms your target audience is looking for and to utilize those keywords in your content.
4. Content:
Create high-quality, valuable content that answers user questions and keeps them engaged on your site. Refresh old content with new keywords and visuals to keep it relevant for readers and search engine crawlers.
5. Link Building:
Acquire backlinks from other websites to increase your site's credibility and trustworthiness and to attract quality traffic. Look for relevant and authoritative backlinks with geographically relevant anchor text.
By implementing this SEO services expert for digital marketing strategies, Businesses can effectively boost their website’s visibility and online ranking.
📌Social Media Marekting
Social media ad spending is predicted to surpass $219.8 billion in 2024, with mobile accounting for $255.8 billion by 2028. Social media ads make up 28.8% of all digital advertising spend.
With statistics like these from Social Sprout, businesses need to level up their social media marketing game. Social media marketing is another major effective and affordable strategy for businesses to connect with customers and promote their business.
A social media marketing strategy can help drive brand awareness and engagement, generate leads, and cultivate customer relationships. Some say the more specific the plan is, the more likely it will succeed. One approach to creating a social media marketing strategy is to start with the five questions or the 5Ws:
👉 Why do you want to be on social media?
👉 Who is your target audience?
👉 What are you going to share?
👉 Where are you going to share?
👉 When are you going to share?
With these questions, you will have a roadmap that guides your social media activities, ensuring they correspond with business objectives and provide the desired results.
📌Influencer marketing
Another popular digital marketing strategy is influencer marketing. Every business wants to bond with its consumers to gain their trust in its products and services and ultimately increase its ROI. The most effective way to do that is through Influencer Marketing.
According to various Traackr and Influencer Marketing Hub reports, 63% of consumers trust influencer recommendations, with 92% of millennial consumers trusting them as much as friends and family. Gen Zers trust influencers more than celebrities.
Influencer marketing is a partnership between famous social media users or influencers and brands to promote products or services.
A strategy that leverages influencers' trust and authority can help brands increase brand awareness, drive conversions, and encourage engagement.
Here are some elements to consider when developing an influencer marketing strategy:
1. Identify Influencers
Pick influencers who align with your brand's values and voice and powerfully influence your target audience or industry. You can consider the influencer's follower count, which can be categorized as:
👉 Nano (1–10k followers)
👉 Micro (10–100k followers)
👉 Macro (100k–1 million followers)
👉 Mega (1 million+ followers)
2. Set goals
Ensure your campaign objectives align with your brand's overall marketing goals.
3. Create messages
Craft messages that resonate with the influencer's audience and are relevant to your brand voice and target audience.
4. Consider the platform
Influencer marketing often relies on social media or digital marketing platforms like Instagram, YouTube, and Snapchat to reach a wider audience.
5. Track and report
Ensure that each step of your strategy is tracked and reported on to make changes wherever needed in any of the steps
📌Affiliate Marketing
Affiliate marketing is a right fit for website and blog owners focusing on products, as it can increase sales for the store and the affiliate. It's the best way to promote products indirectly through recommendations and referrals rather than direct sales. For example, a DIY blog owner could include affiliate links to craft supplies.
In the U.S., affiliate marketing accounts for 16% of all internet orders, and 31% of web publishers say it's a top revenue source.
Thus, Affiliate marketing can be a powerful strategy. It's less expensive than running ads and campaigns and can help companies achieve their sales and marketing goals.
Here are some tips for a successful affiliate marketing strategy:
1. Choose Affiliates Carefully
Affiliates should be reliable, trustworthy, and reputable, as well as an authority in their niche. They should also consistently promote your links.
2. Create Content
Create content related to your niche regularly to attract readers and build an audience. You can also interview product users or create content about the product's brand or inventor to add depth to your reviews.
3. Use Email Marketing
Email marketing can help enhance engagement, build brand awareness, and tell customers about promotions that match their interests.
4. Offer Coupons And Discounts.
People like deals, so offering coupons and discounts can help increase sales and conversions.
5. Use A Device-Specific Commissioning Strategy
This strategy can help brands cater to customers' browsing and purchasing habits across devices, which can optimize marketing efforts and boost conversion rates.
📌Pay-Per-Click Ad
Pay-per-click or PPC advertising is an online marketing strategy in which marketers pay a publisher each time a user clicks on their ad. It is also known as the cost-per-click (CPC) model.
PPC can also help businesses or Digital Marketing strategists establish a solid online presence while working on their long-term SEO strategy without fearing being negatively impacted by sudden algorithm updates.
Pay-per-click (PPC) advertising can be a compelling method to get your ads seen by potential customers. Here are some strategies that can help make your PPC campaign successful:
1. Ad copy
Write compelling, concise ad copy that grabs attention and communicates the value of your product or service.
2. Budgeting and bidding
Consider your budget and bidding strategies carefully to ensure you use your resources effectively and get the best results.
3. Target audience
Use PPC to target your audience precisely, which can be especially helpful for niche markets.
4. Campaign goals
Set clear objectives for your campaign to help keep it focused.
5. Testing
Regularly test different campaign elements, such as your ad copy and landing pages, and be ready to make quick adjustments based on the performance data.
6. Landing pages
Create personalized landing pages relevant to your ad and help visitors find the information they need to convert into customers.
📌Account-Based Marketing (ABM)
ABM is a digital marketing strategy focusing on a small number of high-value accounts within a market. ABM uses personalized campaigns to engage every single account, tailoring the marketing copy to the account's specific needs and attributes.
Read more: Revolutionizing the Digital Marketing Landscape
This technique varies from traditional mass marketing, which aims to reach a broad audience. ABM allows Digital Marketing Strategists to measure the exact impact of your marketing on specific customers, making it easier to see which strategies are working and which aren't to nurture and target similar accounts in the future.
ABM involves several steps, including:
👉 Pinpointing more decision-makers within each account.
👉 Tailoring content and messages to each account's needs.
👉 Delivering personalized content via numerous channels, such as email, social media, and direct mail.
👉 Constantly scrutinizing campaign implementation and making adjustments to improve effectiveness.
👉 Treating high-value customers as individual markets.
📌Content Marketing
According to Forbes statistics, 74% of companies believe content marketing is a proven way to increase lead generation.
Content marketing can be effective for businesses, as 90% of organizations use it in their marketing efforts. It helps Digital Marketing Strategists generate leads, build brand awareness, and improve SEO.
Content marketing can be more cost-effective than conventional marketing channels, and leads generated through content marketing are more likely to convert.
Here are some practices that make content marketing effective:
👉 Lead generation: Content marketing can generate more leads than outbound marketing and paid ads. Additionally, companies with blogs generate 67% more leads than companies without them.
👉 Brand awareness: Content marketing can help businesses reach new audiences and increase their chances of being discovered.
👉 SEO: Content marketing can help improve SEO.
👉 Cost-effectiveness: Content marketing can cost 62% less than traditional marketing channels.
👉 Engagement: Content marketing can engage potential customers by providing value and tailoring content to their needs and interests. Besides, 70% of consumers prefer to learn about a product or service through an article rather than an ad.
Looking for similar services? Cognitive IT Solutions is considered one of the trustworthy software houses in Karachi, offering robust digital marketing services for Large-scale enterprises and digital marketing services for small business.
📌Video Marketing
According to Animoto, 92% of businesses are happy with the return on investment (ROI) of their social media video marketing. Video marketing can be very effective, with many statistics showing its impact on consumers and businesses.
Although it can be a costly strategy, it is effective for consumers to evaluate products twice as well as text. 85% of consumers are likelier to buy a product after watching a video ad.
Some of the best strategies that are considered to be effective video marketing strategies by pro-Digital Marketing Strategists include:
👉 Choosing your audience and planning your content
👉 Select a budget and choose a platforms
👉 Develop message
👉 Repurposing your videos
👉 Adding user-generated content
👉 Working with influencers
👉 Using animated videos
📌Email Marketing
Email marketing is one of the standard yet best kinds of custom ecommerce solutions for digital marketing. Digital Marketing Strategist uses email to promote goods, build consumer relationships, and drive sales. It is a great marketing tool for achieving various marketing objectives, from generating sales to fostering customer loyalty and building brand recognition.
Email marketing is considered a cost-effective and high-impact tool that can generate a good return on investment. As of 2022, 68% of businesses reported using email to send content to their contacts.
Some common types of email marketing include:
👉 Welcome emails
👉 Email newsletters
👉 Promotional emails
👉 Lead nurturing emails
👉 Transactional emails
👉 Feedback or survey emails
👉 Milestone emails
Conclusion
In conclusion, digital marketing strategies are essential in increasing businesses' ROI. Each strategy has the benefits of digital marketing for small business as well as larger enterprises and can be tailored to suit a business's needs and goals. By effectively understanding and implementing these strategies, Digital Marketing Strategists can elevate a business’s online presence, attract customers, and achieve long-term success.
Frequently Asked Questions (FAQs)
Which digital strategy has the highest ROI?
Some digital marketing channels that can have a high return on investment (ROI) include:
👉 Search engine optimization (SEO)
👉 Email marketing
👉 Content marketing
Digital marketing strategists can implement these strategies to boost a business’s ROI by elevating its online presence. You can also find many a good software house in Karachi to avail of such services.
What are the 5 core strategies of digital marketing?
Following are the 5 main strategies of digital marketing for Technology and in general:
👉 Search engine optimization (SEO)
👉 Email marketing
👉 Content marketing
👉 Social media marketing
👉 Pay-Per-Click (PPC)
You can find a robust software house in Karachi or an AI automation agency for digital marketing that leverages these strategies to begin flourishing in your online market.
What are the 9 steps to creating a digital marketing strategy?
While there are various approaches to outlining a digital marketing strategy, here are 9 key steps that every Digital marketing strategist should consider:
1. Establish clear goals with timeframes
2. Research and analyze
3. Identify your target audience
4. Choose communication channels
5. Develop a content plan
6. Optimize for SEO
7. Engage with your audience
8. Track and measure results:
9. Adapt and improve
Many technology software house in Karachi harness these nine steps to create a digital marketing strategy. Research the best 'software house in Karachi ' to make an impressive online presence and increase ROI.
Is digital marketing legit?
Yes, digital marketing is a legitimate and growing industry that can be a powerful business tool. It can help companies establish and improve their online presence, reach their target audience, engage with customers, and build brand awareness. Digital marketing solutions offer affordable digital marketing services with measurable results, cost-effectiveness, and increased visibility.
